A MODERNIDADE LÍQUIDA NO MUNDO DIGITAL E AS RELAÇÕES DE CONSUMO

Abstract

Today's society is experiencing a digital revolution that redefines consumption patterns. In this context, consumer relations in the digital environment acquire an indisputable centrality, bringing the need to create and modify laws that can justify the difficulties arising from this new method of consumption. With liquid modernity, characterized by the ephemerality and speed of changes, understanding the implications of this dynamic in consumer relations becomes essential. The research, based on a bibliographical research review and using the deductive method, aims to carry out a critical analysis on the influence of liquidity in the contemporary world and evaluate the effectiveness of methods created to regulate consumer relations in the digital environment, considering the impacts on consumers in a society increasingly immersed in the digital world.