UMA BREVE ANÁLISE SOBRE A RESPONSABILIDADE CIVIL DOS INFLUENCIADORES DIGITAIS NA RELAÇÃO DE CONSUMO.

Abstract

With the emergence of the internet, several companies saw a new way of disseminating their area, seeking to earn profits and creating a consumer market for their products, through the work carried out by so-called digital influencers, which are conceptualized as a profession, in which an individual, through from their social networks they produce videos, texts, opinions as well as skills, thus inducing people who follow them, popularly known as “followers”. The present work aims to analyze the civil liability of digital influencers and the vulnerability of consumers in the consumer relationship. From this point of view, we will debate the civil liability of digital influencers and consumer vulnerability, highlighting the importance of clearer and more precise regulation in this field.