PARÂMETROS DOS DIREITOS DO CONSUMIDOR DIGITAL

Abstract

The advancement of e-commerce, along with advances in payment methods and the increased use of cryptocurrencies, drives the adoption of digital technologies in both product selection and transaction. However, this shift presents challenges for consumers, especially those who are not yet familiar with online commerce. E-commerce encompasses several modalities, such as B2A, B2B, B2C and C2A, and plays an essential role in the Brazilian economy. In 2020, the country recorded a significant increase in the number of online orders, with revenue of R$126.3 billion and 20 million new customers. In this context, this study aims to understand consumers' perception and evaluation of their experiences with digital technology in e-commerce, in addition to analyzing the application of consumer protection legislation in this scenario. Specific objectives include exploring the origin of the Consumer Protection Code, defining the concept of defect, evaluating liability systems, analyzing defenses and impediments to such liability, investigating cases in which liability may be attributed to the end supplier for defective products, examining Brazilian consumer behavior in online shopping, describe the innovations brought by Technical Note nº 281/2012 for consumer protection and explore the right to withdraw from purchases. The justification for this study lies in the need to update consumer protection legislation to deal with the challenges and transformations brought by electronic commerce. Protecting consumer rights is crucial in a context where vulnerability can be exploited in digital transactions. Therefore, this work seeks to contribute to the understanding and improvement of consumer protection laws in electronic commerce in Brazil.